The Microwave Generation of Instant Marketing in a Dystopian Future

In 2060, if it takes three months to put together a targeted marketing campaign, you and I will be fired.

Image by Fanette Guilloud

In the future of marketing, campaign development should take three hours and change based on consumer feelings every three minutes.

From the time consumers wake to the time they step out of the house, board a hover train, get to work, have lunch, take an autonomous vehicle home, step into the house, have dinner, and hit the sack, they are fed brand messages designed only for them.

The solutions will be uniquely crafted for their dwindling career prospects, upset partner, wailing kid, disinterested pet, and plant facing an inevitable death from negligence.

Marketing is about getting consumers interested in solutions to their problems. But what if we can reverse-engineer it? What if companies can create problems along with the solutions? Let’s give consumers a heart virus that can only be cured by a company’s heart-shaped antidote 40 years later.

A target audience of two? Too broad. Marketers will design campaigns for every single needle in the haystack. Pointy need…