CONTACT
Office
7 Temasek Boulevard,
#12-07 Suntec Tower One,
Singapore 038987
ABOUT
For 15 years, I’ve shaped stories and narratives as an editorial, marketing, and public relations practitioner in Singapore.
From being an Editor-in-chief of Esquire to running Zazoozoo as a media consultant, I always wanted to share the stories behind the stories: between the strategy and the execution, the ideas and the production, the people and the places, the empty rooms and the filled pages.
I have the loose change of my experience in those pockets, and I’d like to pop one out to extrapolate the impact of its currency.
I’ve written 40-word event listings to a 4,000-word magazine feature before ChatGPT had the nerve. I’ve won shiny things and led a team to over 30 awards that have since been misplaced due to the overconsumption of spirited beverages.
I’ve managed 20 full-time staff to over 200 contractors and found that the driving force to good work is never to get stuck in traffic.
I’ve also curated workshops for Apple and motivated the media to feature an apple dessert from a new local cafe. I wrote fiction for Standard Chartered and non-fiction for South China Morning Post. I interviewed Montblanc’s CEO at the New York Public Library event and curated a panel discussion in a full-house shophouse in Singapore.
I’ve worked with the poorest billionaires, the many-faced publishers, underdog politicians, stadium-filling stars, bewildered entrepreneurs, hungry young upstarts, cask masters, street stall owners, and all sorts of characters.
With Zazoozoo, I’ll forage from the surface or excavate insights from the depth of my experiences. These insights could be delivered as a repository of commentaries, learning materials, or consultancy services.
Judging from the patterns of my body of work, it’ll be something about everything. Maybe that’s what Zazoozoo is for—a cathartic outlet for me and a potential source to crystalise what you and I know or don’t know about telling stories.
Is this space a documentation of my experience in the content, communications, and creative industry? A way for others to understand the thinking behind my work? Perhaps.
But mostly, what lies within these pages are observations between my raised eyebrows and wrinkled nose.
SERVICES
Would you like to work with the studio? Email zul.andra@zazoozoo.com and share your project objective, scope and budget with me, or download the service deck to view my selected works and available branded content and communication services. Learn more: